Agape Cup

A little more care.
A brighter everyday.

Coffee Brewed With Love. Comforting food.
Room to feel at home.

Ceramic coffee cups and a light lunch at a sunlit café table

01THE STORY OF AGAPE

Thoughtfully built.
Personally felt.

Two technologists with a shared passion for hospitality. One belief: connection deserves a place, with every cup Brewed With Love.

Quan Duong and Lu Tang bring a systems mindset to a deeply personal idea. As more of daily life moves online, they see an opportunity to create a place where people feel welcomed, take a pause and connect face to face.

Their approach is simple: let technology make the everyday work easier, so the team can give more attention to the people at the table.

Agape means generous, selfless love. Here, it takes the form of a warming meal, coffee Brewed With Love and a welcome that feels personal.

Imagined café host serving warm soup to guests sharing coffee and lunch

02THE FOUNDERS

Two founders. One open table.

Quan Duong, co-founder of Agape Cup
CO-FOUNDER

Quan Duong

For Quan, Agape Cup begins with a simple idea: a place can bring people together. Vietnamese-American and at home in the United States since age eight, he wants to build something that reflects his roots and his instinct to serve. After more than 17 years serving the public sector, that commitment takes a personal shape: an open table for neighbors, families and friends.

Lu Tang, co-founder of Agape Cup
CO-FOUNDER

Lu Tang

Lu’s story begins in his family’s neighborhood shop in Vietnam, where coffee, pastries and small plates gave people a reason to gather. He remembers cafés as places where conversations lingered and a cup of coffee could become part of someone’s day. Agape Cup carries that spirit forward, pairing familiar Asian flavors with specialty coffee and the warmth of being welcomed in. Every cup is Brewed With Love.

03THE CAFÉ

From the first cup
to a longer lunch.

Coffee Brewed With Love anchors the day. A fresh, comforting menu gives you a reason to settle in.

MORNING

A good start.

Espresso, tea and pastries.
A quick pickup or a quiet first cup.

MIDDAY

A proper pause.

Soups, salads and sandwiches.
Pair a half sandwich with soup or salad.

AFTERNOON

A reason to linger.

Coffee, something sweet and time to catch up.

Cappuccino and croissant at a warm café counter

04THE MENU CONCEPT

05SECRET ITEM

A little discovery.
With your coffee.

Espresso in an edible cookie cup.
Sip, then take a bite.

Inspired by Japan’s ECOPRESSO: a cookie cup with an icing-lined interior, with flavored coatings to explore.

SERVING IDEAS TO EXPLORE

Espresso · Matcha milk · Strawberry milk

A memorable extra guests may share with friends or online, introducing the café to new visitors and inviting another order.

Offered quietly alongside the main menu, with coffee Brewed With Love, comforting food and community at the heart.

Original ECOPRESSO cookie cup with a bite revealing its pale icing-lined interior, photographed by its maker
ECOPRESSO WITH MILK cup showing a white icing rim and green matcha-coated interior
White icing rim.
Matcha within.

Product references & photography: ECOPRESSO / 10sense.
Serving concepts to explore, with other seasonal surprises to follow.

06BRAND IDENTITY GUIDE

A familiar name.
A feeling of care.

A handcrafted identity for everyday hospitality. Two expressions, one warm welcome.

01 / THE SIGNATURE SEALOur full expression
Agape Cup full seal with coffee cup and Brewed With Love tagline

For packaging, signage and moments with room for the full story.

02 / THE WORDMARKSimply Agape Cup
Agape Cup standalone script wordmark

The name on its own. For menus, website headers and understated applications.

COLOR PALETTE

Ink#203D46
Cream#F7F2E8
Saffron#E3AD48
Espresso#3B2F25

Cream gives us space. Ink and Espresso ground the identity. Saffron adds a little warmth.

TYPOGRAPHY

Aa
Instrument SerifExpressive headlines
Aa
DM SansClear, welcoming everyday text

A LITTLE ROOM TO BREATHE

Keep clear space around each mark. Use calm backgrounds and strong contrast. Preserve the lettering and proportions.

Choose the wordmark when the seal’s finer details become hard to read.

OUR VOICE

Warm. Personal. Thoughtful.

“Stay a little. Take care.”

07THE SPACE CONCEPT

A room that
makes room.

Warm materials. Natural light.
A welcome you can feel.

Warm by nature.

Walnut, tea green upholstery, warm plaster and tactile ceramics. A grounded, welcoming palette.

A place for your pace.

A quiet corner, a table for two, a place to gather. Seating for different moments.

An easy welcome.

A visible counter, a clear menu and intuitive circulation make the first visit feel familiar.

08TECHNOLOGY

Easy to order.
Personal at every step.

The founders’ systems background can make proven café tools work harder, with lightweight proprietary tools added where they improve the everyday.

Concept visualization of a café POS in use, a mobile ordering app and a laptop sales dashboard
01 / ORDER

Your usual, ready for you.

Order ahead, save favorites and choose a pickup time.

02 / OPERATE

A smoother handoff.

Connected POS, payments and inventory help keep service moving.

03 / RETURN

Recognition that matters.

Loyalty rewards and opt-in offers encourage the next visit.

04 / LEARN

Learn what guests love.

Simple in-house tools can connect sales, supply and marketing signals over time.

09PARTNERSHIP

A gathering place.
A natural fit.

A neighborhood café where every visit is Brewed With Love, complementing the shops and services around it.

Visits throughout the day.

Morning coffee, a lunch break and an afternoon catch-up create occasions to visit.

Part of a larger visit.

A convenient stop before an appointment, after shopping or between daily errands.

A place to connect.

Comfortable seating gives neighbors a place to meet and spend time together.

Imagined Agape Cup storefront with guests gathering outside and neighboring shops along a shared sidewalk